Confused about Flash

[Jim Thompson]

I have deliberately chosen to do deep-embedded products that have no
user interface, limited connectivity, and bog-simple microprocessor
code. Given a choice of selling...

A benchtop instrument with front panel, display, user interface,
serial and network connections, power supply, enclosure, fan, six PC
boards, Windows drivers, LabView drivers, lead-free, UL/FCC/CE
stickers, five man-years of engineering, and that sells for $900,

or

A VME module: one PC board, four LEDs, user interface = dipswitch, one
manual summarizing register functions, over in three months, and that
sells for $5200,

we have chosen to go the "stupid" route.

I wonder what sort of sophisticated stuff Fred designs.

John

A "thumb guide"... I'll let you fill in the rest ;-)

...Jim Thompson

 

[Ben Jackson]

A VME module: one PC board, four LEDs, user interface = dipswitch, one
manual summarizing register functions, over in three months, and that
sells for $5200,

I gotta get me some of this action. Is your standard rate $1300/LED?

 

[John Larkin]

I gotta get me some of this action. Is your standard rate $1300/LED?

Well, there's some analog electronics, a uP, and an FPGA or two,
usually. Sometimes only 2 led's.

We run about 22% parts cost overall. Given that "direct cost" is
defined as parts+direct manufacturing+test cost, a bad product runs
3:1 selling price/dc, and a good one runs 6 or 8.

John